🧠 How to Name Your Business Without Spending 3 Weeks on It

Because "Blank Slate Creative Solutions Inc." isn’t a personality.

Let’s be honest: naming your business feels like naming a baby. But instead of relatives giving you suggestions, it’s just your own anxiety yelling:

“Everything good is taken and nothing sounds right and oh god what if I hate it in a year?”

Here’s the truth: Your name matters… but not as much as you think. You just need something people can say, remember, and Google.

Let’s make it painless—and maybe even fun.

🤹‍♂️ Step 1: Pick Your Vibe

You want the name to match your energy.

Are you:

• 🧼 Clean & Professional? → “Terry Consulting” or “North Ridge Financial”

• 💥 Bold & Punchy? → “Grindhaus Media” or “BossMode Copy”

• 🎨 Creative & Quirky? → “SnailMail Studio” or “Weird but Well-Designed”

• 🧘 Chill & Grounded? → “Pine & Sage” or “Simple Systems Co.”

Pick 2–3 vibe words you want people to feel when they hear your brand.

💡 Step 2: Pick a Naming Formula

Here are some formulas that actually work (and won’t make you cringe later):

Formula	Example
[Your Name] + What You Do	Terry Tech Systems, Smith & Strategy
Descriptor + Noun	Clever Fox Copy, Bright Bark Pet Care
Made-Up Word	Zappos, Kajabi, Trello (combine syllables or Latin roots)
Real Words, Odd Combo	Mint & Hammer, Paper Road Studio, Pancake Media
Metaphor-Driven	Lighthouse Collective, Sprout Social, Forge Creative

✅ Pro Tip: Pick a name that passes the “say it out loud” test. If you feel awkward saying it on a phone call? Toss it.

🔎 Step 3: Check Before You Get Married to It

Before you fall in love with a name:

1. Google it – see what else comes up

2. Check domain availability – Namecheap is your friend

3. Search Instagram / Threads / LinkedIn

4. Check the USPTO database – is it already trademarked? (Here’s the link)

💥 If the .com is taken? Try:

• get[YourName].com

• [YourName]co.com

• [YourName]studio.com

• [YourName]app or .io (for tech)

🔁 Step 4: Don’t Obsess—Launch Anyway

Your name isn’t your brand. Your reputation is your brand.

Nike sounded weird at first. So did Google. So did Solve Pest Pros. 😏 No one will love your name until you make them love what it stands for.

🧠 Final Thought:

Pick a name. Make a logo in Canva. Lock the domain. Move on with your life.

Because your business grows from action—not brainstorming spreadsheets.

⚡ Coming soon: The “Brand in a Weekend” Kit: Name, logo, colors, vibe—done in under 48 hours.

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