🧑‍💻 The “About Page” Template That Doesn’t Suck

Make it personal. Make it real. Make them care.

Your About Page is one of the most-visited pages on your entire site. It’s also the most misunderstood.

Most people treat it like a résumé. Or worse—a corporate mission statement with words like “synergy” and “impactful solutions.”

Let’s fix that.

This isn’t just “About you.” It’s why they should give a damn about what you do.

🧩 Here’s the Formula:

[Hook] [Who You Help + How] [Your Origin Story (make it relatable)] [Why You’re Different] [Your Values / Vibe] [CTA – What You Want Them to Do Next]

💬 Example Template (Plug Your Info In)

👋 Hey, I’m [Your Name].

I help [who you serve] [solve what problem]—without [insert common pain point].

(Example: I help small businesses grow online without burning out on social media.)

🚀 But I didn’t start out doing this.

Actually, I [your origin story—keep it short, real, and human].

(Example: I used to work 60+ hour weeks in a job I hated, wondering if I’d ever feel creative again. I started designing websites on the side, just to feel alive. One client turned into three, and suddenly… I was in business.)

🤝 What makes me different?

I’m not here to give you cookie-cutter solutions. I care about [insert your core differentiator—your approach, your process, your values]. No jargon. No judgment. Just results.

(Example: I’m not a marketing guru—I’m a builder. I help you create systems that sell, even while you sleep.)

❤️ What I believe in:

• Keeping it simple

• Leading with value

• Building businesses that feel like you

• And never pretending to be someone you’re not

🎯 Ready to work together?

Let’s do this. 📅 [Link to your calendar] 📧 Or reach out directly: [Email / Contact form]

🔥 Optional Add-Ons:

• A “10 Things About Me” section (make it personal and weird—this builds trust)

• A favorite quote or mantra

• A photo of you doing something non-work related (dog walks > stock photos)

🧠 Final Thought:

People don’t buy from businesses. They buy from humans who understand them.

Your About Page is your handshake, your elevator pitch, and your first impression—make it sound like you, not a brochure.

Want a done-for-you About Page? We're building a fill-in-the-blank pack with Canva templates, AI prompts, and design blocks to drop right into your site. Stay tuned.

Affiliate links used when appropriate. Human-first always.