⚡️The “Brand in a Weekend” System
- Ian Terry
- Apr 25
- 2 min read
How to build a legit brand without spiraling into design burnout.
Look—branding is important. But too many small business owners think branding means:
Obsessing over shades of beige
Spending $2,000 on a logo
Wasting 9 hours trying to find the “perfect font” for your Instagram bio
Let’s keep it real: your brand is the feeling people get when they find you online. So let’s create that feeling—fast.
Here’s the system I now use to build clean, confident brands in under 48 hours.
🛠️ What You’ll Have By the End of This Weekend:
A brand name that doesn’t suck
Your core brand voice + vibe nailed down
A logo, color palette, and font combo
A one-page website or landing page
Brand assets (email signature, IG templates, etc.)
Let’s go.
🔥 DAY 1 – The Foundation
✅ Step 1: Name + Tagline
Use this formula:
[Who you help] + [what you do] + [why it’s different]
Example:
Name: Solve Pest Pros
Tagline: We don’t just control pests—we solve them for good.
If you’re stuck, go back to: 👉 “How to Name Your Business Without Spending 3 Weeks on It”
✅ Step 2: Define Your Brand Vibe
Pick 2–3 vibe words. These guide everything else. Examples:
Bold, playful, edgy
Calm, professional, minimalist
Honest, cozy, grounded
Then write this sentence:
“When people land on my brand, I want them to feel ________.”
Boom. That’s your vibe locked in.
✅ Step 3: Choose Fonts + Colors (Quick & Dirty)
Use Coolors.co to generate a 3-color palette. Then choose 2 fonts:
One for headlines
One for body copy
Or cheat and use Canva’s Brand Kit Generator to get a plug-and-play vibe that looks dope without effort.
✅ Pro Tip: Black + one bold color + one neutral = clean, timeless, done.
✅ Step 4: Create Your Logo (No Overthinking)
Use:
Make 2 versions:
Full logo with name + icon
Icon-only version for profile pics, favicons, etc.
Done is better than perfect.
💻 DAY 2 – Bring It to Life
✅ Step 5: Build a 1-Page Website or Link Hub
Options:
Sections to include:
Hero section: name + tagline + what you do
About: your story or mission
Services/Offer
Contact or “Work with me” link
Optional: social proof, testimonials, pics of you doing your thing
✅ Step 6: Create Your Starter Brand Assets
✔ IG profile pic ✔ Email signature ✔ Instagram post templates ✔ Highlight covers ✔ Quick client PDF (pricing sheet, welcome guide, etc.)
Use Canva to build once, then reuse like a boss.
🧠 Final Thought:
You don’t need a 50-page brand guide. You need clarity, consistency, and something that makes people say:
“Ooh, this looks legit.”
Give it a weekend. Then go sell the thing.
🧰 Coming Soon: The “Brand in a Weekend” Toolkit – Plug-and-play Notion template, Canva kit, and swipe files to build your brand by Monday morning.
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